If you’re looking for practical, hands-on training in the highest-impact area of online advertising, Knovista provides a career-focused Performance Marketing program that combines powerful, data-driven digital strategies with the fundamentals of driving measurable results. Professionals, business owners, and career-starters looking to gain real knowledge in optimizing campaigns on platforms like Google Ads, Meta Ads, and other paid channels can all benefit from this intensive 4-week program.
It’s more than simply training; it’s the path to becoming a results-oriented marketer.
Performance Marketing Training Highlights
The practical program covers the full ecosystem of paid digital channels and analytics. You’ll master essential skills including:
Platform Expertise: Deep dives into Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook & Instagram).
Actionable Analytics: Setting up and managing tracking with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Optimization: Learning Conversion Rate Optimization (CRO), A/B Testing Strategies, and how to scale winning campaigns without overspending.
Key Metrics: Understanding and leveraging critical KPIs like CPC, CPA, ROAS, and LTV
Duration
4 Weeks Months
Study mode
Online
Language
Malayalam
Scholarships
Available
Our Internship Benefits
Get trained from working professionals
Govt. Approved certification
360-Degree Career Support
All India hiring partners
Live projects
Networking Opportunities
Performance Marketing Training Internship Programme
Unlock the full potential of paid digital advertising with this intensive Performance Marketing program, designed to equip you with the powerful, data-driven strategies and tools needed to drive real-world, measurable results across digital platforms.
This 4-week program covers everything from the foundational mechanics of paid marketing to advanced campaign execution and optimization. You'll gain hands-on expertise in key areas:
Paid Campaign Mastery: Deep dives into platforms like Google Ads (including Search, Shopping, and Performance Max) and Meta Ads (Facebook & Instagram).
Essential Analytics & Tracking: Master setting up tracking with tools like GA4 and Google Tag Manager (GTM), understanding attribution models, and creating dashboards with Looker Studio.
Optimization & Growth: Learn Conversion Rate Optimization (CRO), advanced A/B Testing Strategies, and how to scale campaigns while managing budgets effectively.
Key Performance Indicators (KPIs): Become fluent in critical business metrics such as CPC, CPA, ROAS, LTV, and CTR.
Whether you're new to performance marketing or looking to refine your skills, you’ll gain the knowledge to revolutionize a brand's reach. This program is backed by organizations like ISO and #startupindia, ensuring a high-quality learning experience.
Performance Marketing Training Brochure
Introduction to Performance Marketing
What is Performance Marketing?
Difference between Traditional, Digital, and Performance Marketing
Key Channels in Performance Marketing (Search, Social, Display, Affiliate)
Understanding the Funnel (Awareness >Conversion >Retention)
Important KPIs & Metrics (CРС, СРА, ROAS, LTV, CTR)
Introduction to Looker Studio: Creating Dashboards
Shopify Integration
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A/B Testing Strategies Beyond Ads
CRO (Conversion Rate Optimization) Basics
Landing Page Optimization Tips
Customer Lifetime Value & Retention Tactics
Scaling Campaigns Without Overspending
Common Mistakes in Performance Marketing
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Future Trends in Performance Marketing (AI, Automation)
Final Checklist for Running Performance Campaigns
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Night Batch
Elevate your skills with our night batches
Our night batches are designed for professionals and those with commitments. These evening classes offer flexibility and structure, helping you gain relevant skills through hands-on learning and expert guidance without disrupting your routine
Upcoming Batches
Join the next wave of achievers! Our upcoming batches are designed to equip you with industry-ready skills and place you in top companies. Limited seats available secure your spot today!
Digital Marketing with AI integration
10.00 AM
Start Date: 1 Aug 2025
100 + Students registered
The Team
Saritha M
Tech Team Lead
Mariya Jacob
Sr. Data Analyst
Sruthy G R
Sr. Business Accountant
Frequently asked questions
Unlock your learning journey now!
Elevate your learning experience with our internship opportunities and dive through endless opportunities.
With over 5+ years of hands-on experience, I’ve worked with startups, SMEs, and corporate clients—handling SEO, Google Ads, Social Media, Email Marketing, and Analytics. My specialization lies in performance marketing and funnel optimization, shaped by real business results.
Teaching with Purpose and Practice
I blend creativity with technical strategy to teach real-world campaigns. My training focuses on live tools, campaign building, analytics, and performance metrics to ensure learners gain job-ready expertise.
Arun Antony
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The course quality was excellent, providing good content. Highly recommend for the great mentoring and dedicated placement support offered.
Aushin Benson
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I joined the Full Stack Python/React JS course a month ago. Excellent experience! Classes are well-organized; trainers explain concepts clearly...
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I joined the Full Stack Python/React JS course a month ago. Excellent experience! Classes are well-organized; trainers explain concepts clearly
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Sudhimol Sreedhar
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Data Analyst intern at Knovista! Gained great knowledge. Training boosted communication, teamwork, and project skills. Thanks to the mentor and...
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Data Analyst intern at Knovista! Gained great knowledge. Training boosted communication, teamwork, and project skills. Thanks to the mentor and team!
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Anirudh Krishna
Data Analytics
11:00 AM
07/06/2025
The training was super practical and focused on real-world skills. Supportive mentors and placement help got me a job quickly....
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The training was super practical and focused on real-world skills. Supportive mentors and placement help got me a job quickly. Highly recommended!
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Abin Joseph
Digital Marketing
11:10 AM
21/06/2025
Great company! Excellent place to gain beginner experience. Everyone is extremely helpful and supportive, making it a top-notch learning environment.
Abhinand Santosh
Data Analytics
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31/5/2025
Knovista Technologies provides a genuinely great and exceptional learning experience that consistently delivers outstanding results.
Aaditya N
Business Accounting
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02/06/2025
Knovista Technologies provides a genuinely great learning experience. Management is highly organized, responsive, and deeply invested in student success. Their...
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Knovista Technologies provides a genuinely great learning experience. Management is highly organized, responsive, and deeply invested in student success. Their clear communication ensures quick resolution of concerns and a focused learning environment.
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